Jesper E. Thomsen

Solution businesses were priced on tools the customer lacked. AI hands the customer the tools.

Manufacturers aimed to move from selling products to selling outcomes because they held the software, the data and the expertise to run them, and customers accepted the dependency.

Volatility pulls boards into operations. Their leverage lies in decisions made before the disruption.

Disruption now reaches a company as an operating problem within days, and boards respond by moving closer to the weekly loop.

A company remembers what it decided and forgets why. An AI can read the record.

Organisations remember decisions and lose the reasoning within a few years.