Creative

See what others can’t.

Strategic

The right short term actions that ensure you reach your long term goals.

Digital

It has to be. Period.
The challenges of having data

The challenges of having data

"Data" is entering just about any discussion these days - including football (known in very few countries as 'soccer'). Most football clubs have seen Moneyball, and are well aware that you cannot solely base your decisions on what you see and the result of a game....

Am I asking the right question?

Am I asking the right question?

Understanding of statistics and probability is one of the most undervalued skills. Obviously in business, but equally in your private life. Why? Well, firstly it can help you to ask the right question, and then secondly answer them. Einstein is (incorrectly) credited...

Can we trust brand valuations?

Can we trust brand valuations?

We are beyond the point where anybody questions whether your brand actually means anything. However, assessing exactly how much is an altogether different matter, and few are bold enough to try. Brand Finance is one of them, and they have recently published their...